The mother of all Father’s Day gifts
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Recently a document landed on my desk purporting to reveal a scoop. “America”, it announced, “is quickly moving to a new ‘Momocracy’” – this according to research by the Luxury Council, a New York-based think-tank. The point was that mothers are increasingly in charge of deciding what to buy – not just for themselves but for everyone in their families, especially when it comes to big, glossy purchases.
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